Last Updated: Jul 31, 2025

This Privacy Policy describes how America First Life Insurance ("we", "us", or "our") collects, uses, and shares your personal information when you use our life insurance services, including our SMS communication program.

Information We Collect

We collect various types of information from and about users of our services, including:

Personal Information: This may include your name, address, email address, phone number, date of birth, Social Security number, financial information, health information, and other sensitive information necessary for underwriting and servicing life insurance policies.

SMS Communication Data: We collect information related to your SMS communications with us, including your phone number, message content, and timestamps of messages sent and received.

Usage Information: We may collect information about how you interact with our website and services, such as IP addresses, browser type, referring pages, and access times.

How We Use Your Information

We use the information we collect for various purposes, including:

Providing Life Insurance Services: To process your applications, underwrite policies, administer claims, and provide customer support.

SMS Communications: To send you important updates, policy information, marketing messages (if you have opted in), and other relevant communications via SMS.

Improving Our Services: To analyze usage patterns, troubleshoot issues, and enhance the quality and functionality of our services.

Legal and Regulatory Compliance: To comply with applicable laws, regulations, and industry standards.

SMS Communication Program

Our SMS communication program allows us to communicate with you about your life insurance policy, marketing offers, and other important information.

Opt-In

By providing your mobile phone number and opting in to our SMS program, you consent to receive recurring SMS messages from us. You can opt-in through our website, application, or by texting a keyword to a designated short code.

Message Frequency

Message frequency will vary depending on your interactions with us and your preferences.

Opt-Out

You can opt-out of receiving SMS messages at any time by replying "STOP" to any message you receive from us. You may also contact us directly to opt-out. After opting out, you may receive one final confirmation message.

Help

For help with our SMS program, reply "HELP" to any message you receive from us or contact us at Person at Calendar event.

Cost

Message and data rates may apply. Please check with your mobile carrier for details.

Supported Carriers

Our SMS program is supported by major mobile carriers in the United States, including but not limited to: Verizon Wireless, AT&T, T-Mobile, Sprint, Boost Mobile, Cricket Wireless, MetroPCS, U.S. Cellular, and Virgin Mobile. Please note that message delivery is subject to the terms and conditions of your mobile carrier.

Information Sharing and Disclosure

We may share your information with third parties in the following circumstances:

Service Providers: We may share your information with third-party service providers who assist us in operating our business and providing our services (e.g., payment processors, data analytics providers, SMS messaging platforms).

Insurance Companies: We share necessary information with the life insurance companies whose products you apply for or purchase.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or subpoena).

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure.

Your Choices

You have certain rights regarding your personal information, including:

Access and Correction: You may request access to and correction of your personal information.

Opt-Out of Marketing Communications: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our emails or by contacting us directly.

SMS Opt-Out: As described above, you can opt-out of SMS communications at any time.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

America First Life Insurance
Mark Lindheimer
Email: [email protected]
Phone: 949-295-9052